Digital Marketing

As consumers migrate from one device or channel to another, the old labels are no longer useful for strategic planning.

As AWS heads into its annual summit this coming week, its worldwide head of physical retail Justin Swagler could get his wish — the “Agentic Store,” where AI orchestrates every aspect of retail in real-time.

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Advertisers stepped more cautiously across Amazon Prime Day, with media spend on the first two days dropping sharply compared with last year.

Forty-three years ago, Chrissie Hynde wrote the finest metaphor I have ever heard for the way the news media invades our homes.

The EU has published a Code of Practice to help companies follow the AI Act’s General Purpose AI rules, which take effect as Google, Anthropic, OpenAI, Grok and others roll out the distribution of GAI products and services.

Three-quarters of Gen Z parents and nearly half of millennials plan to use social platforms during their shopping journey.

Netflix added 32 million gross global subscribers in Q2, while Walt Disney’s Disney+ and WBD (Max, discovery+) grew around 16 million 15.5 million, respectively, according to Parrot Analytics.

To drive in-store purchases during the back-to-school shopping push, American Eagle has partnered with Snapchat, utilizing the social-media platform’s interactive map to promote its brick-and-mortar locations.

The General Insurance company is following its Gen Z audience into Fortnite with a branded racing map launching within an existing streamer-backed world called “The Glitch.”