Monahan Joins Albertsons To Jumpstart Retail Media Push
Dentsu exec brings Walmart and Pinterest chops as grocer plays catch-up, and pilots in-store tech network
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Digital Marketing
Kepler Awarded Media AOR For Activewear Brand Rhone
Activewear brand Rhone has named Kepler its media agency of record. Kepler’s remit includes full funnel strategy, digital activation, and measurement across all major platforms. Rhone was founded in 2014 as a men’s premium activewear brand and recently unveiled its first full women’s collection. It also struck recent partnerships with the NBA and LPGA. “This
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Court Won't Revisit TrillerTV Victory In Video Privacy Battle
Unless the Supreme Court intervenes, streaming video users likely can’t proceed in New York, Vermont or Connecticut with claims that companies violate the video-privacy law by using analytics tools like Meta’s pixel.
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Slaughter Presses Bid To Return To FTC
“The record here strongly supports the conclusion that Commissioner Slaughter’s service promotes the public interest,” her lawyers argue in papers filed Friday with a federal appeals court.
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Americans Are Ready For Some Football–World Cup Style
According to a new Harris Poll report one important way that brands can engage with fans is with athlete partnerships that “authentically magnify athletes’ personalities while driving brand awareness.”
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Relax, Guys
Warning: This post contains sensitive content, which some people may find offensive or disturbing. It’s about taking the gloves — and pants — off in satirical responses to a vindictive and and incompetent presidency.
Disney+ Dive-in Theater Creates Poolside Activations To Promote Movies
It’s all part of the Disney+ Throwback campaign, which runs through August.
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Viant-LG Partnership Advances Performance CTV Strategies
The introduction of Direct Access is intended to strengthen connections between advertisers and ad platforms like the one from LG Ad Solutions, for a new era of addressable CTV advertising
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Meta Tightens Restrictions On Child-Facing Accounts Run By Adults
Meta is automatically applying its strictest message settings to help prevent unwanted messages for child-facing accounts, while also turning on “Hidden Words,” a tool that filters potentially offensive comments.
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Another OS On The Way: Is There Room?
Roku and Amazon Fire TV are major players – now with their own branded smart TV sets, after initial partnerships with TV set manufacturers.
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