Digital Marketing

Advertising analytics company Adalytics is urging a federal judge to throw out a lawsuit by DoubleVerify, which claims it was defamed by an Adalytics report regarding invalid traffic.

Supreme Court Chief Justice John Roberts on Monday granted the Trump administration’s emergency request to block FTC Commissioner Rebecca Kelly Slaughter’s reinstatement.

The lawsuit is the second by an ad exchange since a judge ruled in April that Google had illegally monopolized ad exchanges and tools used by websites to sell ad space. OpenX Technologies filed the first suite.

“Libraries matter more than ever,” says New York Public Library president Anthony W. Marx. “Libraries are a great tool for sharing information that is trustworthy.”

A reported statement from CBS News last week said: “In response to audience feedback over the past week, we have implemented a new policy for greater transparency in our interviews. ‘Face The Nation’ will now only broadcast live or live-to-tape interviews (subject to national security or legal restrictions).”

In “The Girlfriend” on Amazon Prime, Robin Wright plays a wealthy mother who has a creepy relationship with her grown son.

The surprising $83 million U.S./Canada opening for “The Conjuring: Last Rites” made it the third-biggest horror movie in box-office history. Strong franchise interest and word-of-mouth enabled Warner Bros. to spend only $9.1 million on national TV advertising – from 3,820 airings, resulting in 1.9 billion impressions.

August mega-investment rounds showed late-stage funding has no signs of slowing for AI-supported companies across the advertising space. Either do investments in AI-based startups.

Analysis of August mega-investment rounds showed late-stage funding indicates no signs of slowing for AI-supported companies across the advertising space. Neither do investments in AI-based startups.

Despite the dip, the ad drew some 40 billion impressions and helped Sweeney’s signature jeans sell out within a week of the campaign’s launch.