Digital Marketing

Google has agreed to pay $8.25 million to resolve a class-action alleging that it collected data from young children who downloaded Android apps such as Fun Kid Racing.

Content spend hikes will also come from global sporting events like World Cup football and Winter Olympics in Milan – with higher content spend coming for streaming/CTV platforms.

The “Financial Times” reported that Dentsu CEO Hiroshi Igarashi had informed board members that the sales process has “fallen apart,” leaving the company with no alternative but to try to get its operations back on track by itself.

Netflix’s original deal, for WBD’s studios and streaming group, is a cash-and-stock agreement valued at $82.7 billion.

Reports of the DOJ’s criminal investigation into Federal Reserve Chairman Jerome Powell amp up uncertainty for the economy – and brands.

SuperAwesome, a youth-oriented ad company, has acquired Starglow Media, a podcast company, Deadline writes. Starglow is behind such podcasts as Mysteries About True Histories and audio shows based on Paramount’s kid shows. 

Fanatics, a sports merchandising firm, has launched Fanatics Studios, a joint venture with OBB Media, CNBC reports. The new media and entertainment studio will create and distribute content about sports and culture. 

In the new Peacock drama “Ponies,” the acronym PONIs is positioned as a term used for Persons of No Interest for rivals on either side of the old Cold War.

YouTube is giving creators a chance to earn more ad revenue when posting videos with content that advertisers consider controversial – highlighting the company’s continued attempts to help creators monetize on the platform.

YouTube is giving creators a chance to make more money when posting videos that deal with some forms of graphic content, highlighting the company’s continued attempts to help creators monetize on the platform.