Digital Marketing

CMOs are now the keeper of the brand’s soul, the chief storytellers responsible for weaving a narrative that drives growth.

Omnicom said the company’s full leadership team will be announced on December 1, 2025. As previously announced, Phil Angelastro remains executive vice president & CFO, and Philippe Krakowsky and Daryl Simm serve as co-presidents and COOs.

A divided appellate panel on Tuesday allowed Florida to enforce a law that prohibits platforms with “addictive features” from allowing anyone under 14 to create or maintain accounts, and requires such platforms to obtain parental consent before allowing 14- or 15-year-olds to create or maintain accounts.

AI will make it harder to do something unique. The old secrets are secrets no longer, and new advances will mainstream more quickly.

Jam City, which offers games including “Harry Potter: Hogwarts Mystery,” allegedly failed to offer opt-out mechanisms in its apps.

The findings, from a just-released Interpublic report, recommend established CPG brands need to begin operating at “machine speed.”

The study by Comcast’s Universal Ads was largely focused around “emerging brands,” which typically and exclusively go to social media for their initial media campaigns.

Consumers have already spent nearly $79.7 billion online this holiday season in the U.S. – up from 7.5% year-over-year, according to Adobe data released Wednesday.

Under the new partnership, MissionOne Media will oversee media planning, buying, analytics and reporting, and influencer implementation.

October represents the third consecutive month of U.S. ad spending growth, and follows an analysis showing ad spending grew at a higher rate during the government shutdown.