Digital Marketing

To help boost X’s struggling ad business, X and xAI owner Elon Musk told advertisers via a live broadcast on his social media platform Wednesday that he plans to allow marketers to buy ad space in responses provided by the Grok chatbot.

A division of Public Good has launched an AI search platform with consumer cash back options, revenue share for publishers and an organized environment for brands to advertise. It grabs data from LLMs such as Perplexity, Gemini, DeepSeek, and OpenAI ChatGPT.

“The evidence decisively demonstrated that Meta — once an online ‘Facebook’ for connecting students — has evolved into a diverse global provider of entertaining and informative content that competes with increasingly similar social apps including TikTok, YouTube, iMessage, and others,” the company argues.

WPP Media was the star billing in an otherwise lackluster second quarter earnings presentation to investors this morning, featuring a forward-looking presentation by the unit CEO Brian Lesser, which began with a sizzle reel, and focused on the unit’s reboot from GroupM, including its shift to a data- and AI-driven “platform” approach to servicing clients

If the NFL is to have 10% ownership of ESPN, does that mean the ESPN universe of content platforms will have to increase the attention they pay to NFL football by 10%?

For its most recent quarterly period, Disney+ and Hulu posted a 2.6 million rise in subscribers to 183 million, a bit softer than some analysts expected.

A federal judge has nixed California’s Defending Democracy from Deepfake Deception Act, which would have required large online platforms to block “materially deceptive” content about political candidates.

This year’s turnout attracted more than 74 million unique viewers across both festival weekends.

Snapchat’s latest performance report shows overall user and revenue growth, but highlights potential growth concerns in key revenue markets, including the U.S.

Snapchat’s latest performance report shows overall user and revenue growth, but highlights potential growth concerns in key revenue markets, including the U.S.