Digital Marketing

From adorable to kind of disgusting, brands are letting it rip for April Fool’s Day — the holiday every literal-minded journalist dreads most.

A study that examined how people feel about asking a chatbot for advice and trusting it with managing processes and events found many were willing to delegate financial planning and vacation booking to AI, but preferred to personally manage bigger life decisions such as education and relocation.

Hallmark Media Has Named Darren Abbott as president, The Hollywood Reporter writes. He replaces John Matts less than a year after Matts assumed that title. Abbott will be tasked with “shaping, operationalizing, and driving the ever-evolving business into the future, while continuing to oversee the ways in which consumers interact with Hallmark’s widely beloved content,

A federal judge has ruled that the president’s executive order barring funding for NPR and PBS violated the First Amendment, NPR reports. U.S. District Court Judge Randolph D. Moss said the government cannot use funding to suppress a new organization based on its coverage. 

Meta has announced style and functionality details for its forthcoming EssilorLuxottica AI smart glasses and software updates, including neural handwriting on Display models, as Apple, Google and Snapchat develop competing AR wearables.

Instagram has begun testing a premium offering separate from “Meta Verified” that gives paying subscribers Story-centric options designed to boost reach, specify audience targeting, and maintain a heightened level of anonymity on the social media platform.

Google is again seeking to reverse a jury verdict requiring the company to pay $425 million for allegedly violating mobile users’ privacy.

Consumers feel trust has become one of the most important features when considering loyalty to a branded chatbot regardless of its maker-Google, OpenAI, Microsoft, Amazon or another. Some have become uncomfortable with the speed in which these companies release the technology because it does not give them a chance to comfortably adapt and adopt.

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Just when it seems like the ad industry has been getting a grip on some forms of ad fraud, an analysis of 2025 performance ad spending finds that AI is optimizing — er, I mean exacerbating — it.