Digital Marketing

The AR “Winter Village” experience represents digital boutiques with “up close” product discovery and direct purchasing of luxury brands via Snapchat’s e-commerce site. It is accessible on Snap’s Lens Carousel, as well as each brand’s public profile, and will differ depending on the brand.

How do we balance our beliefs about what is wrong and right with our desire to consume? Which do we care more about?

The firm’s Global New Business Barometer (NBB) for the January-September period shows Publicis Media led both total and net new business results, generating $7.7 billion in net new client billings.

One report last week suggested Netflix may be most favored by the company going forward.

Access to Copilot via WhatsApp will end on January 15, 2026. WhatsApp parent company Meta will prohibit use of general-purpose AI chatbots including ChatGPT and Perplexity AI through its app.

Comedian Sebastian Maniscalco is speaking out on behalf of everyone who does not love TV.

For the first nine months of the year, OOH revenue reached $6.98 billion, up 3.2% versus the same period a year ago.

Cox Communucations warned the Supreme Court against “turning internet providers into internet police.”

The law will “erase people’s ability to speak anonymously online and increase the risks of privacy invasions and data breaches,” digital rights groups argue to the 11th Circuit Court of Appeals.

AI has opened more sophisticated methods for digital marketers to reach intended audiences with targeting signals and data once unattainable. The goal for advertisers is to run media strategies and cross-channel campaigns with assistance from AI systems that can now understand a brand, its products, and what matters most to its target audiences.