Digital Marketing

A first-of-its kind partnership between Comcast Advertising and Adara brings deterministic-based measurement data for TV and streaming to the travel and tourism industry in the U.S.

Vidhya Srinivasan, Google VP/GM of ads & commerce, put search and agentic commerce at the top of the company’s list in 2026 as Anthropic and OpenAI attempt to balance revenue gains against credibility and safety.

Texas Attorney General Ken Paxton claims in a new lawsuit that Snap violates a state consumer protection law by duping parents about Snapchat’s content as well as its allegedly addictive design features.

TikTok’s U.S. “Local Feeds” is a discovery experience for users 18 and up that invites users to “live like a local” by opting into a home screen designed to feature local content. It is identical to its recently launched “Nearby Feeds” feature in the U.K. and Europe.

Meta’s Threads app has introduced a feature called “Dear Algo,” which invites users to personalize their main feed by typing in what types of content they want to see more or less of.

“Attorney General Pamela Bondi and Homeland Security Secretary Kristi Noem want to control what the public can see, hear, or say about ICE operations,” advocates allege in a new lawsuit.

The feature launched on Monday in test mode on free and Go tiers, but there has been no public discussion on how brands will purchase media, and whether the platform will be self-serve or require an agency to support media buys.

Maxey previously served in senior marketing roles at Fila, where she was a Kepler client, as well as at Adidas and Gap; Berkowitz served at Spark Foundry and GroupM, prior to OMD.

“We’re focused on improving workflows that slow down our customers,” explains CEO Vincent Mifsud. Projects include new digital media classification system, and a digital multi-metric.

The remit includes inflight entertainment, onboard publications, digital channels and experiential formats.