Digital Marketing

CBS is the only one of the four broadcast networks to set up the beginning of their fall season in one week – four new shows and 11 returning shows in an eight-day period.

The firm’s estimated spending on measured media last year was $150 million, according to agency research firm COMvergence.

Fintech company Affirm, known for its “buy now pay later” model, now supports Google’s Agent Payments Protocol, an open-source protocol developed to support agent-led payments across platforms.

Netflix is announcing a slate of new gaming titles available directly through the streaming platform, inviting subscribers to play games on their smart TVs.

The law “imposes sweeping, content-based restrictions on online social media websites, including intrusive age-verification, parental-consent, and content-monitoring mandates,” TechNet, the Chamber of Progress and others told the 5th Circuit on Thursday.

Meta is rolling out Marketing API changes designed to improve ad performance by using its targeting tools to automate allocation of a brand’s ad placement across various formats.

Meta is rolling out marketing API changes designed to improve ad performance by using its targeting tools to automate allocation of a brand’s ad placement across various formats.

The Supreme Court declined to hear an appeal by family members of Clementa Pinckney, who was murdered by Dylann Roof in a racially motivated mass shooting at Mother Emanuel church in Charleston, South Carolina.

Streaming, gaming and social platforms dominate attention even as overall spending declines.

Major ad industry unsuccessfully urged California’s governor to veto the bill.