Digital Marketing

LightShed Partners media analyst Rich Greenfield posed the question: What if a network stopped producing and airing non-sports scripted and unscripted entertainment programming?

The CEOs of the three largest OOH companies will offer their views on the current state of the market, the challenges and opportunities ahead, and their vision for the future of OOH. And a certain group of well-known cheerleaders will be putting on a live show for attendees.

Reports of additional funding from Google come as Anthropic sees demand for Claude Code, the company’s coding agent, and a similar $25 billion commitment from Amazon on April 20.

“Instants,” the new stand-alone mobile app for iOS and Android, mimics Snapchat’s disappearing photo-sharing model – expanding the company’s roster of Instagram-connected social platforms.

In Turkey, lawmakers passed a bill on Wednesday that would effectively restrict users under 15 years old from accessing YouTube, TikTok, Facebook, Instagram, X and other digital media platforms.

BX has been a growing offering in Dentsu Japan for the last decade and started expanding internationally in 2024. The unit now has a staff of more than 100 operating in 10+ markets including the US, UK and China.

In advance of the ANA’s upcoming Advertising Financial Management Conference in Orlando, I had a wide-ranging conversation with PR Council President Kim Sample, who will be speaking at the event about the intersection of PR and procurement and the ever-increasing role of AI.

Yelp wants to become an integrated tool for advertisers as well as a destination for site visitors. The goal is for companies to use advertising to connect consumers with their businesses, and Yelp plans to develop additional AI-driven tools designed to assist businesses nurture leads directly through the platform.

“When they converge, something shifts: subjective creative debates disappear,” touts an Omnicom spokesperson, adding: “Work becomes both effective and distinctive. Optimized for performance and built to be remembered.”

Stagwell has expanded its partnership with The Trade Desk to include the DSP’s agentic AI in its media planning and buying, MM&M reports. This will be rolled out in a global, multi-stage effort across the Stagwell agency network.