Digital Marketing

Charter clients of the new agency include Ulta Beauty, Mrs. Meyer’s Clean Day, Method and PetSmart.

When a client looked at their CPM, they saw the cost of reaching a thousand people, but it was an incomplete metric that did not represent the actual cost of the work. AI is about to make that gap impossible to ignore.

Audience and performance data are reframing what CTV can do. It has become a more measurable, performance-driven channel that connects discovery to action across screens.

Despite low ad spend and a weak critics rating per Rotten Tomatoes, strong word-of-mouth social-media messaging carried the day for “Michael,” which earned the highest domestic launch for a biographical film.

Cumulus Media Operations has published a playbook for how local advertisers should be using AI, Radio Ink reports. The guide, published through the Audio Active Group, lays out five best practices for using platforms like ChatGPT to form media plans and buying decisions. 

A federal judge has granted a preliminary injunction to Verizon against T-Mobile over “literally false” advertising with regard to pricing, Yahoo Finance reports. The preliminary injunction could influence how carriers frame price comparisons, savings claims and switcher promotions going forward.

Business Insider has announced the launch of Valued, a weekly newsletter providing product picks and shopping advice, Talking Biz News reports. The newsletter is written by Bronwyn Barnes, reviews deputy editor, and edited by Sally Kaplan, reviews executive editor. “Our team rigorously tests and researches products across tech, home, style, travel, and more, to help readers make smarter, more confident

Journalists in Washington, DC are accustomed to chasing stories. But on Saturday night, the story came to them, Associated Press writes. Many ducked for cover as an assassination attempt was made on President Donald Trump. “We were under the table before we knew what was happening,” wrote The Atlantic magazine’s Missy Ryan, Matt Viser and

The U.K. media independent has opened a New York City office to service its expanding U.S. client roster.

The “TV Blog” has unearthed a negative take on Netflix’s upcoming revival of “Little House on the Prairie,” the beloved series of the 1970s and ’80s.