Digital Marketing

Meta Platforms has asked a federal judge to authorize an immediate appeal of his recent decision allowing Facebook users to proceed with key claims in a lawsuit over scam ads.

TL;DR Mamdani won a landslide victory in the New York Mayoral race because his campaign focused on progressive marketing theory not just progressive policy. Humbug, I say.

Over the last three years, 765 brands in 13 markets have placed sponsorships on teams in Major League Soccer – up 12% since 2022. Average spend per brand rose 7% to $452,000.

USA Sports will house NASCAR, PGA Tour, Premier League, WWE, WNBA and Atlantic 10 Basketball. It will not include higher-profile NBA programming, which will continue to air on the NBA Television Network and streamer Peacock.

The partnership with Equativ moves Mozilla further away from traditional ad models that rely on tracking users across the internet. There are other technologies to identify intent, and the companies plan to use them.

Adobe has further developed its agentic commerce strategy by creating a multimodal, conversational experience for digital properties of brands and enterprises on websites and mobile apps.

She will continue to report to Stephen Pretorius, chief technology officer, having served the last year as EVP-global head of strategic partnerships and AI solutions.

Apple is another kind of business. Unlike Netflix, it has a much broader-based business with its services and devices. And it is not prone to any wild swings in quarterly financial results.

Ken Burns has produced a documentary about the Revolutionary War that sets a new standard for historical documentaries.

Year-to-date spending also continues to fall, down 7.6% year-over-year to $1.8 billion compared to $1.9 billion.