Digital Marketing

According to recent Comscore research, 18- to-34-year-old subscribers who are “cord nevers” (cable, satellite, virtual or telco) represent 45% of CTV households.

City dwellers besieged by pigeons may or may not appreciate a new episode of PBS’s “Nature” that reveals the inner lives of urban pigeons.

Fully one-third of all streaming consumers say disparate and confusing content issues among streaming platforms – as well as ineffective content discovery -“impacts the TV experience.”

Many viewers prefer sports docuseries over other nonfiction genres such as true crime or history. Brands can align with these programs as cultural unifiers that cross demographics and borders.

Amazon has issued a cease-and-desist letter in a dispute with Perplexity, claiming that Perplexity’s AI agents are making unauthorized purchases on its platform and violating its terms of service.

The rebranding follows a similar move by IAC last month, when Dotdash Meredith changed its name to People Inc.

The selection followed a formal RFP process involving several agencies. The incumbent was Atlanta-based Cardinal.

Following the launch of its first native iPad app, Meta has announced the first official Apple Watch app for its encrypted messaging platform, expanding more of its services to non-smartphone on-the-go wearables.

New York Attorney General Letitia James is urging a federal judge to reject X Corp.’s bid to strike down a state law requiring large social platforms to disclose their content moderation policies and data regarding enforcement.

New York Attorney General Letitia James is urging a federal judge to reject X Corp.’s bid to strike down a state law requiring large social platforms to disclose their content moderation policies and data regarding enforcement.