Digital Marketing

The AARP says 81% of adults 18 and older believe movies and TV shows shape how people see aging. And this counts for something: But is that an accurate portrayal?

Five Clydesdales turn their heads to peer at an overturned bucket that slowly moves, driven by some sort of small creature underneath.

The average adult spent between six and eight hours a day consuming media, according to NCHstats. Traditional television continued its decline in favor of streaming services, TikTok and Instagram Reels.

From the great tradition of sumptuous miniseries from the U.K. comes a new Agatha Christie mystery set in a declining English manor of the 1920s.

Google has been hit with three anti-trust lawsuits challenging its alleged ad-technology monopoly. The media firms that are suing Google include The Atlantic, Vox Media and Penske Media, The Verge reports. Vox Media is The Verge’s parent company. 

Retail and CPG data company SPINS has acquired MikMak, a click-to-buy ad tech and analytics startup. The companies began discussing a potential partnership last year, with SPINS looking to expand into MikMak’s media space, AdExchanger reports. 

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max campaigns.

Asad Ayaz has been named chief marketing/brand officer to lead the new “enterprise marketing and brand organization” – an effort to link marketing teams across all businesses including film, linear TV, streaming, ESPN, and theme parks.

As Australia and other countries around the world pass laws that ban children from social-media platforms, YouTube is giving parents more power to control what video content their kids see.

Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal’s Olympic Winter Games through its Display & Video 360 platform.