Digital Marketing

The ANA wants the FTC to refrain from reviving key provisions of the 2024 click-to-cancel rules, which aimed to make it easier for consumers to terminate recurring subscriptions.

X is furthering its mission to declutter the home feed, announcing that it has begun to test new recognition tools aimed at boosting monetization revenue opportunities for original content creators over aggregate accounts.

The 4th Circuit rejected Virginia’s request to allow enforcement of a law requiring social platforms to verify users’ ages and prohibit minors under 16 from accessing social media for more than one hour a day without parental consent.

Meta says it will appeal a pair of verdicts in New Mexico and California that awarded plaintiffs hundreds of millions of dollars, Fox Business reports. “We think we have strong grounds on appeal on a number of counts,” said Ethan Davis, vice president and head of global litigation strategy at Meta. “We think these cases threaten

Scam artists are targeting consumers with fraudulent investment schemes across Meta platforms, New York Attorney General Letitia James warned in an investor alert, Lohud reports. Scammers are using deceptive ads and “deepfake” technology on Facebook, Instagram and WhatsApp, James warns.   

Economist writers will no longer toil in anonymity, The New York Times  reports. The UK title will this summer start to roll out Economist Play, a feature of its mobile app, that will present shows hosted by Economist correspondents, including interviews with newsmakers and policy debates. Economist Play will be offered for about $15 per month.  

The shift from a heavy focus on retail to service firms, new businesses and digitally fluent marketers has made harder for local media companies to close advertising deals, says Gordon Borrell, CEO of Borrell Associates, Editor And Publisher reports. These newer groups think differently about where and how to spend money. 

The news, first reported Sunday by ‘The Wall Street Journal,’ comes months after Omnicom and Interpublic agreed to “ideological” media-buying restrictions to gain FTC approval of their merger.

IMDb’s Box Office Mojo shows the U.S./Canada movie theater business at $2.18 billion from January-April 13, almost 20% higher vs. 2025 and 2024 and higher than 2023’s take ($2.14 billion).

TiVo Ads President Matt Milne believes the scale and engagement of the company’s footprint remains largely unreachable via traditional CTV media buys, and that deterministic viewership data across screens helps brands find audiences they were not currently reaching.