Digital Marketing

Meta has issued new statements around its prioritization of “original content,” alerting creators on updated algorithmic preferences and content-protection options.

Meta has issued new statements around its prioritization of “original content,” alerting creators on updated algorithmic preferences and content-protection options.

FTC sent letters to nearly 100 dealership organizations, cautioning them against what it describes as six specific “illegal pricing practices.”

The activation from the Mars-owned brand invites gamers to challenge Twitch influencer PointCrow.

Meta is reportedly planning a round of layoffs that could potentially impact 20% or more of the company’s 80,000 employees.

Meta’s “location fee” tax applied to ad buys in certain countries may hit small advertisers harder. These are businesses that the company initially relied on to build its advertising business.

Meta’s “location fee” tax applied to ad buys in certain countries may hit small advertisers harder. These are businesses that the company initially relied on to build its advertising business.

The fastest-growing entertainment format in America is microdramas, one-minute stories that appear on  ReelShort, DramaBox, and TikTok’s new PineDrama, Quartz reports.  Microdramas, which originated in China, drove in-app revenue of nearly $3 billion last year — a 115% increase YoY, according to Sensor Tower. Globally, they generated $11 billion, with the U.S. second only to China. 

Short-duration TV series and episodes could be just the thing for hard-pressed, financially strapped legacy TV-based media companies that are risk-averse.

Short-duration TV series and episodes could be just the thing for hard-pressed, financially strapped legacy TV-based media companies that are risk-averse.