Digital Marketing

Microdramas Drove In-App Revenue Of $11B Worldwide Last Year

The fastest-growing entertainment format in America is microdramas, one-minute stories that appear on  ReelShort, DramaBox, and TikTok’s new PineDrama, Quartz reports.  Microdramas, which originated in China, drove in-app revenue of nearly $3 billion last year — a 115% increase YoY, according to Sensor Tower. Globally, they generated $11 billion, with the U.S. second only to China. 

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