Digital Marketing

The shift demonstrates changes in publishing since consumers began using generative AI tools to search and make purchases online.

LiveRamp and Doceree are supporting healthcare professionals and publishers with AI agentic offerings. LiveRamp will allow autonomous AI to execute marketing tasks, while Doceree launched an AI-powered virtual healthcare brand representative built with a compliance-based architecture that adheres to healthcare standards.

Pinterest has announced a billion-dollar investment from Elliott Investment Management, a firm that has chosen to expand its initial 2022 investment in the social media company as it doubles down on AI adoption.

Ticketing platform PlayOn Sports, which sells tickets to school events, has agreed to pay a $1.1 million fine for allegedly violating California’s privacy law.

The Supreme Court turned away computer scientist Stephen Thaler, who wanted to copyright the picture “A Recent Entrance to Paradise,” which was produced by a generative artificial intelligence platform he developed.

Later this month, Meta will provide click-through attribution reporting that better aligns with tools like Google Analytics, while instituting a new attribution model designed to better capture the added value of social media interactions.

The appointment comes as Zoom repositions beyond an online meeting orchestrator to a full-fledged AI-first workplace.

That’s the headline Google’s NotebookLM wrote when I asked it to help me draft this column on a new report about how agencies need to evolve their AI business models.

She’s been with the Publicis-owned company for six years and before that was president of Comscore and Dentsu’s CEO 360i.

As Sinclair, Scripps, Grey and other remaining major TV station owners continue to fight for survival, billion-dollar deals are likely to disrupt the employment picture of the legacy TV-media ecosystem.