Digital Marketing

Reddit’s integration with WooCommerce is designed to connect the ecommerce platform’s millions of digital storefronts to the social media network while offering a variety of ad tools, according to a recent announcement.

Tech companies competing to develop intelligent AI models are pledging billions for U.S. data centers – citing job creation, “AI leadership” and President Trump’s “AI Action Plan” as reasons to invest in the emerging technology. This week, Meta and Anthropic announced separate plans to spend billions on the construction and upkeep of data centers in

A federal judge in Idaho on Wednesday granted final approval to a settlement requiring data broker Kochava to revise some privacy practices to settle class-action claims over the alleged sale of app users’ location data.

Google’s Gemini AI models will now power two agentic agents to help advertisers gain insights and drive improved campaign performance.

Meta Platforms has asked a federal judge to authorize an immediate appeal of his recent decision allowing Facebook users to proceed with key claims in a lawsuit over scam ads.

TL;DR Mamdani won a landslide victory in the New York Mayoral race because his campaign focused on progressive marketing theory not just progressive policy. Humbug, I say.

Over the last three years, 765 brands in 13 markets have placed sponsorships on teams in Major League Soccer – up 12% since 2022. Average spend per brand rose 7% to $452,000.

USA Sports will house NASCAR, PGA Tour, Premier League, WWE, WNBA and Atlantic 10 Basketball. It will not include higher-profile NBA programming, which will continue to air on the NBA Television Network and streamer Peacock.

The partnership with Equativ moves Mozilla further away from traditional ad models that rely on tracking users across the internet. There are other technologies to identify intent, and the companies plan to use them.

Adobe has further developed its agentic commerce strategy by creating a multimodal, conversational experience for digital properties of brands and enterprises on websites and mobile apps.