CRM

As a learning designer, I’ve been exploring how AI can improve my work. Every time I dive into a tutorial or test a shiny new feature, I end up overwhelmed by jargon, edge cases, and hype. Upskilling for AI experience design can be frustrating, leaving me with one key question: What makes some AI skills […]

Nearly half of CEOs believe their company won’t be viable a decade from now, according to a recent PwC CEO survey. Perhaps that’s why more are taking long-term strategic views — a stance that resonates throughout their organizations. In fact, according to Salesforce’s State of Sales report, 80% of sales representatives say their leadership is

Imagine a world where your business resolves customer issues before they even arise. Sounds futuristic? It’s happening today. Customers expect more than just reactive support; they crave anticipation and personalized attention. Around 73% of customers expect companies to understand their unique needs, and expectations are only growing. Small and medium businesses (SMBs) that use artificial

HR data is at the heart of every organization. It is the system of record for your most critical asset—your people. But tapping into its full potential has long been complex. With Salesforce Data Cloud’s out-of-the-box Workday connector, you can now effortlessly unlock HR, payroll, and talent data for analytics, personalization, and AI-powered insights Why

Shoe Carnival is a leader in family footwear — and the brand is growing at a rapid pace. The expansion of the company’s digital presence through recent acquisitions means that all eyes are on the digital storefront experience. With a small but mighty engineering and product team, Shoe Carnival needs flexibility, operational efficiency, and minimal

To get the most out of Einstein for Anypoint Code Builder, be sure to connect your Salesforce org to your Anypoint Platform account. This integration unlocks powerful Salesforce-native features — like identity provider (IDP) access — and ensures that your Einstein generative AI audit and feedback data is stored securely in Salesforce Data Cloud. It

As businesses increasingly turn to AI-driven customer relationship management (CRM) solutions, safeguarding user interactions from harmful or inappropriate content becomes essential. Salesforce’s large language models (LLMs) are trained on vast datasets, which occasionally include unsafe language. While these models offer substantial benefits for automating interactions, content generation and improving customer experience, they also carry the