CRM

AI-powered tools are revolutionizing how we build applications, and Salesforce development is no exception. Agentforce for Developers is an AI-powered tool that’s purpose-built for Salesforce projects, designed to help you generate code from natural language prompts. These tools excel at producing code quickly, but how can you control and guide the AI to generate consistent […]

When Salesforce was founded 25 years ago, buying software was anything but flexible. Companies would purchase software outright and if their business needs changed or something better came along the next year: tough luck. Salesforce flipped that model on its head with the advent of software-as-a-service (SaaS). If the software no longer delivered value, customers

We’re experiencing what might be the most game-changing innovation of our careers: AI agents. The technology will revolutionize the way businesses interact with customers, but marketers need to understand how it works and know how to use it. That’s why we’re bringing together the best minds in the business at our Salesforce Connections conference on

AI agents, like your Agentforce agents, aren’t static; they need to evolve. Whether you’re adding powerful new capabilities, refining existing logic, or adapting to new data, regular updates are essential to keep your agents effective and delivering maximum value. But how do you roll out these improvements without disrupting the live service and impacting your

Salesforce’s Summer ‘25 release is packed with updates designed to improve your user experience, simplify managing your Salesforce org, and create even more value with your organization’s Salesforce investment. We’ve done the heavy lifting and combed through the Summer ‘25 release notes to bring you the most important highlights in Security & Permissions enhancements, automation

In today’s digital landscape, phishing attacks have become a ubiquitous threat, presenting themselves in emails, texts, and even phone calls. While most of us are aware of the term “phishing,” several misconceptions continue to exist. Understanding the evolving nature of threats like phishing is crucial for building security awareness and empowering your workforce. Let’s debunk

There are 72,000 thoughts that run through your each day. With billions of people (and now artificial intelligence (AI) generating ideas too), imagine how many business ideas are out there ready to be born. Great ideas deserve attention, and a strong business case helps make that happen. If you have an idea that creates real