CRM

Key Takeaways Traditional personalization is pattern-matching, not true understanding or recognition of customer behavior. Emotive AI can detect frustration, urgency, or satisfaction in customer interactions, and respond accordingly. Development of emotive AI must include linguists, conversation designers, and social scientists as well as developers. This summary was created with AI and reviewed by an editor. […]

Quiet sophistication. Understated luxury. Vince is a fashion retailer known for its premium quality and effortless style. The brand’s ecommerce site and its brick and mortar shops exude intentional, curated elegance. But Vince needed a way to bridge the two experiences with the same ease and sophistication. That’s why Vince implemented Shop the Store, a

We all want ‌customer service software that’s affordable, easy, and has every feature we need. Right? Easier said than done. You may have tried Zendesk, and while it’s a powerful customer relationship management (CRM) tool, it has its ups and downs for many startups and scaling businesses. Especially for those new to customer support tools,

Anyone who has ever led a service organization knows what it means to work within limits. There’s never enough time, budget, or people. So we prioritize and make trade-offs. We decide which customers we help first. That’s how most of us have always run our businesses. On a rare occasion, something comes along that doesn’t

The Salesforce Architecture Program is back. And I couldn’t be more excited to share that I’ll be leading the Salesforce Architecture Evangelism team as part of its return. Over the past few years, I’ve had the privilege of working on some of the most forward-looking innovations at Salesforce alongside an incredible team. It’s work I’ve

It was so fun working with Mike Reynolds on an episode of Slack School, where we showed how easy it is to connect Salesforce and Slack. I, of course, played the role of Salesforce Admin. And Mike, the Slack admin. Slack is a conversational interface, the place where your employees work and collaborate. Salesforce is

From the hallways of Dreamforce to countless conversations at TDX, our developer community wanted us to make it easier to find and use trusted, up-to-date documentation for Lightning Web Components (LWCs). For us, the Salesforce Content Experience (CX) Team, that was a problem we had to solve. Our key aim has always been to help

Ever feel like you’re shouting into a void when trying to explain your small or medium-sized business (SMB) idea? You’ve poured your heart and soul into your startup, but when it comes to pitching your idea, you’re met with blank stares or polite nods that don’t lead anywhere. Many business owners struggle to translate their

In today’s fast-paced, data-driven business world, where decisions are powered by insights from vast amounts of information, connecting different tools and platforms securely and effortlessly is more important than ever. It allows teams to collaborate without technical hurdles, focus on analysis rather than setup, and ultimately drive real growth. That’s why we’re thrilled to share