CRM

Technology choices are often a big decision for startups and small and medium businesses (SMBs). Every tech choice shapes how fast you can grow. The classic debate? Automation vs custom code — to buy or to build, that is the question. You might be thinking about building your own custom app, but that often brings […]

Out of the box, Agentforce provides Salesforce Admins with a plethora of AI models to work with from leading vendors like Anthropic, OpenAI, and Google. When using tools like Prompt Builder, admins can select these models specifically to see if different models achieve different results.   While they typically produce fairly similar results, newer or larger

Key Takeaways AI is accessible to small businesses, with 53% of SMBs and startups already using AI, closing the gap with larger enterprise. It improves productivity and customer experience by automating tasks and helps create seamless customer journeys. AI is a job-creator: 59% of SMBs have created new jobs due to AI adoption, with 58%

Your best sales reps are closers, not copywriters. Why make them spend time writing emails when they could be building relationships? A well-crafted email sales cadence gives your whole team a repeatable way to nurture prospects and close more deals. We’ll show you how to get started. What is an email sales cadence? An email

For Joey Monroe, Senior Salesforce Consultant with over five years of experience with the Salesforce ecosystem, approaches the challenge of AI that is constantly evolving by being an active practitioner and developing his expertise by “jumping into Agentforce with both feet.”  Now an internal Subject Matter Expert (SME) at BlueGator, Joey sees AI agents not

The journey from military service to a high-performing role in tech sales isn’t just possible—it’s a proven path where discipline, resilience, and a systems-based mindset translate directly into professional achievement. This success is reflected every day by veterans who bring the discipline and teamwork honed in the armed forces to thrive in their careers at

We are living in a moment of profound technological shift. Generative AI is being adopted faster than any other technology, including the internet and personal computer, and as Salesforce CEO Marc Benioff said, “we are the last generation to manage the human-only workforce” as agent coworkers augment our work. With every technological shift comes opportunity.

Every Salesforce employee’s bucket list includes attending Dreamforce, and as an intern, I never in my wildest dreams thought I would check it off. I was fortunate enough to recently attend Dreamforce 2025, and it is safe to say that it completely surpassed my expectations. From San Francisco being taken over by Codey the Bear

Video marketing is here. Are you…scripting, recording, editing, re-editing, scheduling, posting, and getting ready to do the next one? Phew. Maybe it doesn’t have to be all that complicated. This article is for the days where you want to cut corners, use the hacks, and plug into the tools to get the job done. And

The end of the year is the most important fundraising window for nonprofits, and the momentum you build during this period can influence your donor pipeline for the entire year ahead. While Giving Tuesday marks an exciting kickoff, the real opportunity lies in building a data-informed, multi-week strategy that attracts new donors, reactivates lapsed supporters,