CRM

How Salesforce is Investing in Account Executives with the AE Excellence Academy

Are you an ambitious sales professional looking to elevate your career and become one of the best in the industry? Imagine a company that not only equips you with cutting-edge technology but also invests heavily in your personal and professional growth. At Salesforce, that vision is a reality. Salesforce, an award-winning leader in the tech

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What Is Agentic AI For Small Business? Everything You Need to Know

Among the most exciting breakthroughs around artificial intelligence (AI) is agentic AI: a new breed of AI that doesn’t just follow instructions, but acts independently of human input to make smart decisions, and adapts on the fly to solve complex, real-world problems. Maybe you’ve heard of agentic AI and wondered what it is, or more

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Your Next Adventure: Sales Careers in Dublin for Nordic Talent

If you’re a Business Development Representative (or dreaming of becoming one) in Norway, your next big opportunity might be just across the sea. Have you ever considered relocating? Dublin isn’t just another city — it’s a global powerhouse for innovation, connection, and career acceleration. Learn firsthand from Cecilie Wilhelmine Disch Olsrød and Marcus Geitle, two

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Volunteer Management Reimagined: Salesforce’s Native Solution for Nonprofits Has Arrived

For years, the Trailblazer community has been asking for a more robust volunteer management solution, native to the Salesforce Platform and Nonprofit Cloud, and Salesforce has answered that call. Now, with the arrival of Salesforce’s Summer ’25 release, Volunteer Management for Nonprofit Cloud is finally here – and it’s a big deal. The release of

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Integrating MuleSoft with Einstein AI and Prompt Templates Using the MAC Project

MuleSoft AI Chain (MAC) allows developers to easily configure and manage AI agents directly within Anypoint Studio or Anypoint Code Builder, streamlining the development process. It offers a suite of connectors that enable seamless interaction with LLMs, vector databases, APIs, and token management. This open-source project supports the entire agent lifecycle – from building and

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B2B Personalization Is Broken – Here’s How to Fix It

The B2B buying experience is no longer about email blasts, PDF pitch decks, and a one-size-fits-all follow-up from sales. Buyers are smarter, journeys are messier, and expectations are higher — shaped by intuitive B2C touchpoints like Amazon and Netflix. But here’s the hard truth: most B2B companies are still personalizing like it’s 2012. To win

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Why Salesforce Outpaces the Marketing AI Competition: Marketing Cloud vs HubSpot

Today’s marketing landscape has become more intelligent, automated, and fiercely competitive. For marketers and marketing technology (martech) professionals, the choice of a marketing automation platform is no longer just about managing campaigns; it is also now about harnessing the power of artificial intelligence (AI) to make marketing campaigns smarter, drive growth, faster ROI, and stronger

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