CRM

Humans innately know how to communicate. So, when they participate in a conversation, they understand how to take turns talking. In that exchange, people expect a familiar and predictable flow. They don’t have to know anything about linguistics or conversation design to interact with other people. As AI becomes the front door to product experiences […]

This article was co-authored by Salesforce Program Manager Anna Bromley and Salesforce Solution Architect Jeff Kallenbach. From Hackathon pitch to working demo in 14 days  Let me take you back to June 2025. The lights were bright overhead, and the low hum of TDX London buzzed around. Jeff and I were on stage, about a

Digital creators are the storytellers and artists of our time. They use the internet as their stage to connect with people through their creations. And they’ve become a global phenomenon. Creators build a direct connection with their audience, which is why small and medium-sized businesses (SMBs) team up with ‌them to reach new audiences and

Gain the in-demand skills to drive change in your organization and achieve your career goals. Advance through the levels from Agentblazer Champion to our newest level, Agentblazer Legend It’s no secret that Artificial Intelligence (AI) is rapidly becoming a crucial part of how businesses operate, making demand for AI skills skyrocket. In fact, reports indicate

Data Cloud unlocks the full value of your data across the enterprise to deliver a unified and trusted view of the customer that’s deeply unified with the Salesforce Platform and actionable against all front-office applications. Today, we’re excited to introduce Enterprise Knowledge powered by Data Cloud, a suite of new unstructured capabilities that enable organizations

From startups to industry giants, every small or medium-sized business (SMB) goes through key growth stages. Each phase brings challenges to overcome and opportunities to seize. But here’s the truth most business guides don’t tell you — the tools and approaches that helped you succeed yesterday often become tomorrow’s obstacles. Understanding exactly where your business

Editor’s note: Our job on the careers blog is to pull back the proverbial curtain on what it’s really like to work at Salesforce. While we love writing these articles ourselves, sometimes the stories are best told by the people living them. One year ago, we introduced you to Alicia Wuerth, a driven graduate from

With the increasing use of agents in day-to-day operations, it becomes clear that users should not be limited to text interactions. With the Summer ’25 release, we’re introducing custom Lightning types, a new way to customize the appearance of agent conversations in Lightning Experience, enhance their interactivity, and add an initial layer of validation. In

A customer service workflow is the process a business establishes to handle customer questions and problems. It’s crucial to have one in place to meet the pressures of resolving issues quickly and keeping service levels high. Our research finds that 77% of service professionals feel their roles have become more complex, and another 61% cite

The business landscape never stands still. New technologies emerge, customer demands increase, and competition intensifies. However, continuous learning allows new or small and medium-sized business (SMB) owners to adapt quickly and remain relevant. It gives you a competitive edge, allowing you to compete with large enterprises. This is all the more true for commerce businesses,