CRM

For public sector agencies, using cloud computing services means operating more efficiently and fostering increased productivity from the workforce. But cloud computing services that transmit data to Texas state agencies need to meet stringent requirements set forth by the Texas Risk and Authorization Management Program (TX-RAMP) before agencies and even state institutions of higher learning […]

The “customer is always right” is the motto we’re encouraged to follow in sales. But what if they’re wrong? It happens. And when it does, some sales reps — especially those following the challenger sales methodology — will push back. A challenger seller is characterized by taking control of conversations and enjoying a good debate.

Earlier this year, we shared the results from the first year of our journey to improve Lightning Experience performance for all Salesforce customers. Today, we’re excited to share the most recent results achieved in production. In this post, we’ll highlight several large-scale efforts that converged recently and outline what you should expect later this year.

70% of my own clients — yes, you read that right — are a result of cold calling. No doubt about it: cold calling is harder than it used to be. But that doesn’t mean it’s not worth the effort. I freely admit that it’s a bit — OK, sometimes very — nerve-racking to pick

Generative AI has already transformed the way shoppers find products online. As a product manager focusing on search and SEO at Salesforce Commerce Cloud, I’ve seen first hand the significant shifts happening at break-neck speed in customer behavior and business strategy over the past year. Generative AI, in particular, is redefining digital commerce and influencing

How can AI help me? Whether they are willing to admit it or not, that’s the burning question many B2B marketers have in their minds. B2B marketers are under constant pressure to deliver more with less. They’re tasked with streamlining processes, prioritizing leads accurately, and measuring campaign performance with precision. It’s a tall order. While