With three days of programming and more than 1,000 sessions, there’s always so much to learn at Dreamforce. If you’re able to attend in person – or even if you watch highlights from home – it’s hard to absorb it all. We thought a curated list of the sessions we developed from the Experience org […]
Design Insights from Dreamforce 2025 Read More »
The Operations Coordinator plays a vital role in supporting the behind-the-scenes operational functions that keep Cloud for Good running smoothly. This position supports the People, Finance, Operations, and Executive teams. The role will also require regular travel to the Cloud for Good Canada physical office to manage on-site administrative tasks as needed. The ideal candidate is detail-oriented, process-driven, and thrives in
Operations Coordinator in Canada Read More »
Key Takeaways AI and CRM can organize all customer data, automate tasks, and make smarter, data-driven decisions, it’s time to get on board. Implement automated sales and marketing campaigns to efficiently target and qualify leads without wasting time or budget. Use AI agents for 24/7 customer support and leverage strategic partnerships to expand your market
6 Small Business Growth Strategies For 2026 Read More »
When an agent is deployed to handle a customer interaction, it’s not enough for it to answer a single question correctly. Real conversations are multi-turn: customers greet the agent, introduce themselves, ask follow-ups, and switch topics. Every turn matters, and every answer must remain consistent with the context previously set in the conversation. In this
Automate Multi-Turn Agent Testing with Conversation History in Agentforce Read More »
As a startup or small and medium business (SMB) owner, you’re measuring customer analytics, right? Do you have a customer analytics tool? Are you measuring the right data? And where are you keeping this data? (Please don’t say a spreadsheet.) And beyond collecting data, the question begs: Can your entire team collaboratively track, analyze, and
5 Powerful Customer Analytics Tools To Fuel Startup Growth Read More »
As we move beyond simple chatbots toward autonomous AI agents that can reason, plan, and execute multi-step tasks, basic prompt engineering is no longer enough to deliver the kind of performance and reliability that enterprises expect from a production-grade system. Context engineering is emerging as a new standard — a dynamic method for packaging the
Is Context Engineering the Key to Autonomous AI Agents, Or a New Attack Surface? Read More »
Today on the Salesforce Admins Podcast, we talk to Daniel Peter, Chief Technology Officer at Petaluma Creamery. Join us as we chat about how he manages cheese wheels with custom objects and how Salesforce and AI can level the playing field for SMBs. You should subscribe for the full episode, but here are a few
Why Agentforce Is a Game Changer for Small Businesses Read More »
At its best, grantmaking is all about building lasting relationships, empowering communities, and fueling transformative impact. Yet, for many —grant seekers, grant funders, and grantees—the grantmaking experience in practice often involves time-consuming administration, sifting through communications, chasing down reviewers, managing spreadsheets, and following up on compliance documentation. These tasks can overshadow the strategic and relational work
Reimagining the Grantmaking Experience on Salesforce Nonprofit Cloud Read More »
The holidays are a marketer’s dream — hello, increased engagement! — and also the biggest opportunity to build lasting customer relationships. In order to be successful, you need to execute campaigns across every channel that drive sales. But the real challenge is the need to move faster, to personalize even deeper and to connect with
How Agentforce Marketing Can Solve 4 Common Holiday Order Issues Read More »
Good engineers search for what’s next. Great ones recognize it and run toward it. That’s what brought Krista Hardeback, Simeon Dimitrov, and Usman Nasir, three leaders of our Forward Deployed Engineering teams, back to Salesforce to build with Agentforce. They each recognized the potential of Agentforce to shape the future of work, especially when powered
Back to Build: Why Agentforce Inspired 3 FDEs to Return to Salesforce Read More »
