CRM

Building agents that are trusted, scalable, and impactful requires a structured approach. That’s where the Agent Development Lifecycle comes in. Similar to traditional app development, agent app building benefits from a repeatable process to guide you from idea to production. The Agent Development Lifecycle (ADLC) provides a structured, phased methodology for building agents with Agentforce. […]

Enterprises with Data Cloud and multiple Salesforce orgs face an important architectural decision: how to bring customer data together in a way that strengthens governance, compliance, and cost efficiency.  The choice of how to provision Salesforce Data Cloud is a foundational decision that impacts everything from AI readiness to platform features and overall scalability.  To

The advantage of building your next business on Salesforce is undeniable. Standalone AI platforms simply can’t compete with the unified power of AI + Data + CRM + Trust. When you build with us, you get a secure and trusted foundation, instant access to the world’s largest enterprise ecosystem via the AppExchange and AgentExchange, and

To win in the AI era, you need more than just a powerful model, you need a complete business launchpad. That’s why we’re accelerating the full stack of AI + Data + CRM + Trust with the launch of Agentforce for OEM on October 28. The result is clear: the Salesforce Platform is the premier

You’re brought onto a project, and it’s a mess. The org is a tangle of undocumented automations, convoluted sharing rules, and custom objects that seem to duplicate a standard object for no apparent reason. You look at a complex flow or a legacy Apex trigger and find yourself asking: “Why? Why did they build it

For the past year, Account Engagement customers have been able to access Marketing Cloud Growth and Advanced Edition functionality alongside their Account Engagement instance. This initiative, called Account Engagement+, is available to all Account Engagement customers and has helped B2B marketers become more efficient and effective. With Account Engagement+, B2B marketers can reach customers faster

Hello, Awesome Admins! I’m excited to tell you about how we’re improving Setup with the power of Agentforce (pilot at Dreamforce). This will make your life easier by helping with key tasks like managing users, creating objects and fields, troubleshooting user access issues, summarizing Help & Training, and navigating you to the right Setup page