CRM

How to increase conversions with Launch Locations, the newest feature from Agentforce Commerce

High-impact areas of your website (like your search bar and the content on your product detail pages) do major legwork to increase conversions for your business. The experiences  shoppers have at these moments in the customer journey can be the difference between a sale and an exit. But what if you could enhance the performance […]

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AI Literacy For Startups and Small Businesses: Applications + Tips

Key Takeaways AI literacy involves understanding how to effectively and ethically apply artificial intelligence tools across sales, service, commerce, and marketing. Practical application of AI, like prompt engineering and starting with service/sales automation, allows agile small businesses to immediately realize value and compete with larger companies. Build your team’s foundational AI knowledge and skills for

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Architecting Inbound Governance with External Client Apps

Most Salesforce environments don’t exist in isolation. They exchange data with custom applications, partner integrations, and internal enterprise services. For years, Connected Apps enabled external systems to authenticate with Salesforce and access APIs, supporting everything from partner integrations to custom applications. As Salesforce environments become more interconnected, the way external access is defined and governed

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Agentforce Decoded: Skill Up for the Agentic Era in 5 Minutes or Less

The role of the Salesforce Admin is evolving from managing a platform to governing a digital workforce. But we know that as an admin, your “to-do” list is already miles long. That’s why we created Agentforce Decoded—a series of high-impact technical walkthroughs designed to respect your schedule. Series spotlight: Learning at admin speed Every video

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7 ServiceNow Alternatives for Small Businesses and Startups

Key Takeaways Small businesses may need an alternative to ServiceNow for growing customer service needs. Key features to look for in a customer relationship management (CRM) for service include being budget-friendly, native integration, collaborative ticket portals and strong automation capabilities. Salesforce offers a service-first CRM solution that integrates customer data, making it the ideal option

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