CRM

Video marketing is here. Are you…scripting, recording, editing, re-editing, scheduling, posting, and getting ready to do the next one? Phew. Maybe it doesn’t have to be all that complicated. This article is for the days where you want to cut corners, use the hacks, and plug into the tools to get the job done. And […]

The end of the year is the most important fundraising window for nonprofits, and the momentum you build during this period can influence your donor pipeline for the entire year ahead. While Giving Tuesday marks an exciting kickoff, the real opportunity lies in building a data-informed, multi-week strategy that attracts new donors, reactivates lapsed supporters,

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Key Takeaways Conversation design is how AI thinks and talks. Conversational UI is how AI shows up and where you interact with it. Both elements need to be created in tandem for effective AI experiences that feel natural and helpful. This summary was created with AI and reviewed by an editor. Work is shifting toward

A reservation booking platform had just launched a pilot of its first AI agent and was bumping into issues. The company had designed the B2B agent with Agentforce, Salesforce’s platform for building and deploying agents, to answer questions from customers using the service. But the agent sometimes struggled to provide answers because something was off

Bringing agentic AI into your organization is a little more involved than flipping on a switch. This technology is changing the way employees and teams operate altogether — and laying the groundwork for AI agents is just as important as the agents themselves.   It’s about rethinking fundamental work processes: how decisions are made, actions are

Some of today’s most successful brands started with shoestring marketing budgets and relied on smart strategies rather than spending big bucks. They focus on creativity, free tools, and making the most of low-cost digital resources to connect directly with their customers. That’s how they build their brands with loyal customers, and grow sustainably without heavy

Business leaders I talk with often share a common frustration: There aren’t enough people to do all the work. In service, customers wait because reps can’t keep up. In sales, good leads go cold before anyone follows up. In operations, teams fight fires instead of planning ahead.  No matter how modern the systems are, demand