CRM

If you’re an AI leader today, chances are you’ve already built a few AI agents and maybe even deployed a couple to production. But as organizations bring AI agents to bear on everything from customer service inquiries to internal workflows, leaders are facing a critical new challenge: Once an agent passes testing and goes live […]

Customers demand applications that are intelligent, proactive, and natively integrated into their core business processes. Historically, ISV partners seeking to deliver engagement features—like unified segmentation, multi-channel orchestration, or predictive personalization—were unable to embed and distribute these capabilities as part of their solutions. That era is over. With the most significant platform expansion for ISV partners

The Salesforce ecosystem remains strong, but the market has entered a more intentional phase. Organizations are hiring with sharper focus as Salesforce environments grow more complex, prioritizing professionals who can connect technical decisions to long-term business outcomes. As implementations expand across multiple clouds, integrations, and data models, architectural thinking has become essential. Demand for Salesforce

Key Takeaways Design sets the foundation for trustworthy AI. Designers help establish the semantic foundation that teaches AI what things mean and how humans work. Design is a multiplier that transforms AI potential into practical business value. This summary was created with AI and reviewed by an editor. In 2025, while the headlines shouted AI

For startups and small and medium-sized businesses (SMBs), problems knock on your door uninvited and at unexpected times. You get two options, either panic, or find a solution. And most often, the toughest part isn’t just coming up with solutions but understanding exactly what problem you need to solve. That’s exactly what a design framework

Key Takeaways Kris Billmaier, the EVP and GM for Sales at Salesforce, shares a look at AI and agentic tools assisting, not replacing, sales teams. AI acts as a great equalizer for SMB sales teams, allowing them to “do more with less.” Modern CRMs are giving small teams the efficiency and predictive power to compete

Amazon, a global leader in innovation, sought to maximize the return on their investment in Salesforce. Their challenge? A growing team of Salesforce Admins and Developers, many of whom were new to the platform. The solution came in the form of Trailhead, Salesforce’s free, online, and gamified learning platform. Brittany Argall, Head of Business Strategy