CRM

Imagine you’re an architect handed this brief: a prime-time televised guessing game, launching in weeks, expected to hit 8 million total registrations and 1 million concurrent users. It runs on Experience Cloud. It needs a conversational agent. It cannot go down, especially during the televised peak.  This is the scenario we worked through in the […]

Key Takeaways Shopping is changing fast. People now ask AI agents and LLMs to do highly-personalized searches for them.   You can stay ahead of this trend by making your content and website clear and accessible to AI.  You can also integrate your catalog into major AI platforms. Direct integrations are one of the best ways

Your service reps now have complete customer histories, intelligent case routing, and automated workflows. They deliver seamless experiences because they work from a single source of truth. But when a customer calls about equipment that’s not working and a field technician gets dispatched, what happens to that context? In most organizations, it disappears. The field

From SDR to Strategic Partner: How Jinhee Baek is shaping the future of the agentic enterprise in Korea’s digital-native market Korea’s tech industry is evolving fast, and for Jinhee Baek, a business development representative (BDR) at Salesforce Korea, the sales journey now looks less like a funnel and more like a ‘mosaic.’ “Traditional business processes

Check out Salesforce Launchpad In the early stages of building a company, every decision feels urgent. Founders move between product development, customer conversations, hiring, and growth strategies — all while trying to create something that stands out in a crowded market. The momentum is exciting, but scaling a business alone can quickly become overwhelming. Sustainable

Almost every product pitch in your inbox right now has “AI-powered” somewhere in the subject line. As someone who ships AI-driven marketing capabilities for a living, I’ll be the first to say it: most of it is noise. The real question isn’t who has AI. It’s whose AI gets more valuable the longer it’s used

In national defense, “readiness” is a term usually reserved for maintenance cycles, ammunition counts, and grueling certification exercises. We measure it in hours to deploy and percentages of mission-capable aircraft. But there is a silent metric of readiness that doesn’t always show up on a commander’s dashboard, yet it dictates the long-term sustainability of the

Every day, Salesforce Architects across the ecosystem are solving complex challenges, exploring new patterns, and helping define what the next generation of enterprise architecture looks like. As they build the Agentic Enterprise, shared experiences, real-world insights, and lessons learned help the entire community learn, grow, and innovate.  The Salesforce Architecture Blog is a place where