CRM

You rely on an extensive, working estate of flows and Apex classes running your core business. Introducing the nondeterminism of generative AI adds new variability to that stable foundation.  In traditional architectures, outcomes are determined by explicit branches and predictable logic. This predefined routing becomes strained when exposed to the ambiguity of user intent. To build […]

Pratik Desai is Head of Applied AI at ListEngage, a Salesforce partner. He won the Golden Hoodie at Connections 2026.  For decades, marketing has run on a familiar rhythm. Plan the campaign. Build the assets. Hit send. Measure. Repeat. It’s a model built around the marketer’s calendar, not the customer’s life. And customers have noticed.

Try the Marketing CRM for SMBs You have 847 contacts in your database. You sent the same email to all of them last Tuesday. Three people bought something. The other 844? Silence. Sound familiar? The problem isn’t a lack of data — it’s a lack of signal. You’re collecting information every day through your website,

Try the Service CRM for SMB Your customer just sent a message at 11:47 p.m. asking about their order status. Your inbox has 43 unread support requests. And you? You’re trying to get some sleep before an early morning. For founders of growing teams, delivering around-the-clock service often feels like a trade-off between growth and

Key Takeaways Integrity and innovation go hand in hand — Salesforce has grown and changed enormously, but the commitment to trust and responsible innovation has stayed constant. The soft skills are just as career-defining as the technical ones — the teams that go furthest are the ones where people feel valued, supported, and genuinely invested

The Dawn of Intelligent Banking When it comes to African business banking, the competitive edge has shifted from physical footprint to digital intelligence. Absa Business Banking has solidified its leadership by winning the 2026 Celent Model Bank Award for SME Customer Engagement. Celent is a global research and advisory firm for the financial services industry.

Loyalty programs were supposed to be simple: spend money, earn points, repeat. But that model is breaking. Customers don’t just want to be rewarded; they want to feel known. And in an era where AI can anticipate what someone needs before they ask, “spend-to-get” is no longer a differentiator. It’s table stakes. The brands winning

In the previous installments of our “Beyond the Vibe” series, we uncovered the hidden dangers of custom coding your own AI architecture and the millions of dollars wasted trying to teach generalized AI how to act like a banker. But solving data semantics and deploying prebuilt agents is only the beginning of the journey. The

Try the Marketing CRM for SMBs The best marketing doesn’t always come from the biggest production budget — sometimes it comes from the most authentic voice in the room. And right now, that’s exactly what Threads is built for. For small and medium businesses (SMBs) that want to reach new audiences without overhauling their entire