CRM

How to Become an AI Business

Startups and small or medium businesses (SMBs) all over the globe are going all in on artificial intelligence (AI). But what does it really mean to become an AI business? We’re finding it’s less about building complex technology from scratch and more about using AI in ways that make your work better, faster, smarter, all […]

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How DePaul University Scales Student Success and Retention with Salesforce Data Cloud

DePaul University, located on two campuses in downtown Chicago, is the largest Catholic research university in the United States. Named for 16th-century French priest Saint Vincent de Paul and founded in 1898, DePaul University is recognized as a national leader in student-centered education, offering more than 130 undergraduate majors and over 170 graduate programs while

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5 Principles for Managing Your Data’s Compliance Lifecycle

Key Takeaways AI accelerates data growth, requiring a proactive strategy to mitigate risk, ensure compliance, and maintain customer trust. By following a five-principle framework — minimization, confidentiality, integrity, availability, and auditability — you can secure your data’s full lifecycle. Salesforce has solutions to help automate data protection, reduce risk, and streamline compliance from collection to

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Beyond the AI Hype: Five Trends That Will Transform Business in 2026

As 2025 comes to a close, I’m struck by a paradox: the AI industry has never been more capable—yet the discourse has never been more confused.  The loudest debates right now center on AGI (artificial general intelligence), an ill-defined, constantly shifting target that moves with every benchmark we conquer. Meanwhile, the most meaningful advances are

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The Beginner’s Guide to Developing a Website

Key Takeaways Successful website development starts with clearly defining your audience, business goals, and conducting thorough keyword research. Beginners should opt for a Content Management System (CMS) or a website builder over manual coding to balance ease of use with necessary customization. Prioritize clear navigation, fast loading times, mobile responsiveness, and high-quality, keyword-optimized content to

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Agentforce Studio’s New Health Monitoring Tool Aims to Catch ‘Silent Failures’

If you’re an AI leader today, chances are you’ve already built a few AI agents and maybe even deployed a couple to production. But as organizations bring AI agents to bear on everything from customer service inquiries to internal workflows, leaders are facing a critical new challenge: Once an agent passes testing and goes live

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New! Next Gen Marketing Cloud, Archive and New Licensing Now Generally Available for ISVs 

Customers demand applications that are intelligent, proactive, and natively integrated into their core business processes. Historically, ISV partners seeking to deliver engagement features—like unified segmentation, multi-channel orchestration, or predictive personalization—were unable to embed and distribute these capabilities as part of their solutions. That era is over. With the most significant platform expansion for ISV partners

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The Architect Mindset: Designing for Scale in an Evolving Ecosystem

The Salesforce ecosystem remains strong, but the market has entered a more intentional phase. Organizations are hiring with sharper focus as Salesforce environments grow more complex, prioritizing professionals who can connect technical decisions to long-term business outcomes. As implementations expand across multiple clouds, integrations, and data models, architectural thinking has become essential. Demand for Salesforce

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