CRM

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. But there’s a catch. Most of these projects don’t hit their goals due to hurdles like misalignment, technical debt, siloed teams, and a “one and done” mindset. In fact, firms spend $1.3 trillion on digital transformation programs annually […]

CEOs across industries have embraced AI, imagining exponential growth, unprecedented productivity, and radical cost reductions. Yet, many are setting themselves up for failure. The misguided rush to train and deploy Large Language Models (LLMs)—fueled by industry hype and misconceptions that these models alone can solve all AI-related challenges—is a fundamental miscalculation. Companies are spending heavily

Have you ever tried to piece together data to get a better understanding of your customer’s preferences? You have demographic data, a handful of website visits, and maybe some purchase history. But when you try to connect the dots, the picture is blurry. You can see glimpses of who your customer is, but you’re missing

Ask any seasoned sales pro about their early sales experience, and chances are, they’ll have a story about door-to-door sales. While not as common as it used to be, this approach to sales is still relevant and widely practiced. In fact, the skills required can help you greatly in other sales approaches and are worth

LLMs are evolving rapidly, and within the enterprise space, organizations are iterating on their AI strategies by using different model providers and platforms to address their unique use cases. We launched BYO LLM earlier in 2024 to give customers the ability to connect their own models, hosted on OpenAI, Microsoft Azure, Google Vertex AI, or

When it comes to innovation, Cloud for Good has always been on the front lines. We’ve been a part of Salesforce’s Nonprofit and Education Cloud Design Partner group and are among the first to see the newest products, features, and enhancements in action. We’re consistently looking at how the latest and greatest innovations can be

About 20% of the world’s population is neurodiverse – and I’m one of those people. When I come across Salesforce pages and forms that are dense with fields and lack an easy-to-follow structure, it hurts my brain. And then the UX designer in me snaps to attention, listing all the ways to make the user

Agentforce is now generally available, empowering enterprises to build, customize, and deploy autonomous and assistive artificial intelligence (AI) agents. This technology helps you foster both customer and employee success. But where does Prompt Builder fit in? Does Agentforce replace Prompt Builder? Should you bypass prompt creation and dive straight into build agents? We’ll show you

You’ve heard about AI agents that can take on tasks and innovate at companies in ways we never thought possible. But what can they do for you? How can they save your company money and make your operations more efficient? How will they shape the future? If you’re asking these questions, you’re an Agentblazer. And

Imagine a world where AI agents handle many of your everyday tasks, freeing you up to focus on what truly matters — building relationships, making strategic decisions, and innovating. This isn’t a distant dream, though: It’s the reality we’re shaping in partnership with our customers at Salesforce. But the potential of artificial intelligence (AI) agents