CRM

The healthcare industry is at a critical turning point. Today’s patients expect more than clinical expertise — they demand seamless, personalized, and empathetic care at every step of their healthcare journey. Agentic healthcare empowers providers to meet these evolving expectations by integrating tools like Agentforce with human expertise to deliver truly personalized and patient-centered care. […]

There are two main APIs for Data Cloud: the Data Cloud API (formerly known as the Direct API) and the Data Cloud Connect API. Some of the features of these two APIs overlap, but the APIs have distinct use cases and performances because they rely on a different architecture. In this post, we’ll cover the

Each year, the entire Trailblazer Community comes together to nominate Salesforce MVPs, passionate product experts and community leaders who demonstrate their expertise, leadership, and generosity in the Salesforce ecosystem. This year, the multi-phase nomination process is taking place from Jan. 14 to Feb. 7, and the next Class of Salesforce MVPs will be announced in

Scalability can make or break a business. You’re either growing with demand or facing the risk of performance slowdowns, system outages, lost revenue, and unhappy customers. While implementing scalability across an organization can seem like an enormous task, it’s doable. And the first step to becoming a scalable business? Learning from others. In a recent

Whether you’re running an e-commerce platform preparing for Black Friday or a SaaS solution onboarding a wave of new users, handling high demand without compromising app performance is critical to keeping customers happy.      Happy customers are one thing, but loyal customers? You’ll need to consider performance testing tools – think of scale testing as your

Managing vast amounts of data is daunting. With millions of records to handle, maintaining high data quality, compliance with regulations, and streamlining processes can seem overwhelming. Yet these tasks are essential for any organization striving to stay competitive and efficient. In fact, data quality is a top priority for analytics and IT leaders.  Every company

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. This can lead to business growth — even when you’re handling customer problems. Our research finds that 88% of customers say good customer service makes them

Artificial intelligence (AI) has left no stone unturned to help small and medium-sized businesses (SMBs) in marketing. From data-driven campaigns, automating processes, and optimizing social media strategies, your marketing efforts can be tripled using AI. In fact, 67% of marketing leaders already believe that AI will help them better understand their customers and boost overall

Choosing between pricing strategies is one of the most important decisions you can make as a business leader. If you get it wrong, your sales can suffer, and you may even cause consumers to question the value of your brand. But when you get it right, you can increase your sales, reduce your costs, and

In a previous blog post, we showed you how to extend the power of Agentforce and gain in productivity thanks to custom actions built with Apex or Flow. In this post, we’ll share an example of how you can implement two custom Apex actions that let you retrieve an invoice PDF file from a third-party