CRM

In an age where AI can pose as a technical expert, how do you prove your Salesforce skills? Superbadges stand apart as a technical skills assessment that can’t be faked or automated — requiring real problem-solving, hands-on configuration, and the kind of critical thinking that only comes from human expertise. Superbadges are better than ever, […]

Key Takeaways The marketing mix is a strategic framework relying on the quality of the product, the competitiveness of its price, where it is and how its promoted. Learn the four p’s of marketing from product, to price, to place and promotion. Salesforce helps master the marketing mix by centralizing customer data to inform and

Key Takeaways LLMs have become commoditized infrastructure, and competitive advantage now comes from the systems you build around them. There are four key components that transform an LLM from a chatbot to a valuable business system. If you’ve spent big on LLMs, you’ve laid the foundation, not made a mistake, but the next phase requires

It’s a big deal for our Department of War (DoW), Intelligence Community, and associated industrial base customers. Protecting sensitive information is essential to securing the Department of War (DoW) supply chain. With full enforcement of cybersecurity requirements for DoW contractors beginning in November 2025, compliance is no longer optional—it’s mission-critical now. We’re proud to announce

Utilities are in an arms race to modernize inspection operations. Utilities are in an arms race to modernize drone inspection operations. Autonomous drones, autonomous mobile robots, ground robots, IoT sensors — the hardware investments are massive. Companies like Skydio are providing Drone-in-a-Box technology that captures high-resolution data without a pilot on-site. But this hardware revolution

Key Takeaways A mission statement defines your brand’s core purpose by unifying your small team around your values. To craft a mission statement, follow the four core components (business, customers, methods, impact) and test it for resonance. An effective mission statement is concise, clear, action-oriented, unique to your brand, and inspiring, declaring your purpose. This

Over the past decade, sales organizations have invested heavily in data science. Many have built sophisticated machine learning models to predict which reps are most likely to hit their quota, which customers are ready to buy, which accounts are at risk, and which product opportunities are ripe for expansion. These models are valuable. They work

In the rapidly accelerating world of Artificial Intelligence, the bridge between academic theory and industry application is more vital than ever. At Salesforce AI Research, we believe that the most transformative breakthroughs happen when we collaborate with the brightest minds in the academic community. Our academic grant program is designed not just to fund research,

Key Takeaways The Semrush-Salesforce partnership moves SEO beyond basic metrics to core business metrics by connecting search intent with the customer journey. Integrating Semrush data into Salesforce allows for the prioritization of high-intent leads and hyper-personalized marketing journeys based on the organic content prospects consume. Operationalizing the integration through unified dashboards and automated technical SEO

Human-Centered Change Management Nonprofits Need During CRM Implementation & Data Migrations When nonprofit and higher education institutions invest in new CRM systems, they usually do so with clear expectations: better donor visibility, stronger reporting, higher fundraising performance, and a modern platform that finally makes data work for them, not against them. To achieve these goals,