CRM

The Salesforce Architecture Program is back. And I couldn’t be more excited to share that I’ll be leading the Salesforce Architecture Evangelism team as part of its return. Over the past few years, I’ve had the privilege of working on some of the most forward-looking innovations at Salesforce alongside an incredible team. It’s work I’ve

It was so fun working with Mike Reynolds on an episode of Slack School, where we showed how easy it is to connect Salesforce and Slack. I, of course, played the role of Salesforce Admin. And Mike, the Slack admin. Slack is a conversational interface, the place where your employees work and collaborate. Salesforce is

From the hallways of Dreamforce to countless conversations at TDX, our developer community wanted us to make it easier to find and use trusted, up-to-date documentation for Lightning Web Components (LWCs). For us, the Salesforce Content Experience (CX) Team, that was a problem we had to solve. Our key aim has always been to help

Ever feel like you’re shouting into a void when trying to explain your small or medium-sized business (SMB) idea? You’ve poured your heart and soul into your startup, but when it comes to pitching your idea, you’re met with blank stares or polite nods that don’t lead anywhere. Many business owners struggle to translate their

In today’s fast-paced, data-driven business world, where decisions are powered by insights from vast amounts of information, connecting different tools and platforms securely and effortlessly is more important than ever. It allows teams to collaborate without technical hurdles, focus on analysis rather than setup, and ultimately drive real growth. That’s why we’re thrilled to share

In the fast-paced world of AI agents, ensuring your conversational AI delivers accurate, efficient, and reliable responses is paramount. That’s where the Agentforce Testing Center comes in – a critical tool that allows you to proactively identify and rectify issues, guaranteeing a seamless user experience before your agents ever hit production. What and Why: The

How many videos have you watched today? You might have checked out a product review on YouTube, or a funny cat clip (or 10) on TikTok, or perhaps a recap of your favorite show? While unplanned, you likely kept watching. That is the power of a great video: it grabs your attention and leaves a

What is FINDAP?  The FINDAP Framework is a cutting-edge approach to fine-tune large language models (LLMs) specifically for the finance industry. While LLMs like ChatGPT or Bard are excellent general-purpose tools, specialized domains like finance require models that can understand complex concepts, regulatory constraints, and industry-specific language. FINDAP addresses this by providing a structured, systematic