CRM

Build a Salesforce Center of Excellence That Keeps Pace with AI

Salesforce Architects use the platform to design scalable solutions that meet business requirements, comply with best practices, and play well with related enterprise systems in the organization’s ecosystem. At the same time, many companies struggle with adoption, tech debt, and adapting to the rate of change of AI.  This can also hold true after an

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Inside Salesforce’s Global Delivery Centers: Where Leaders Are Redesigning for AI

Key Takeaways Delivery leadership is shifting from headcount to human-agent collaboration. The measure of a strong leader is no longer team size, but how effectively humans and AI agents work together. Internal teams that stress-test products before launch strengthen enterprise reliability. Rigorous internal testing surfaces real-world issues early, so products hold up at scale for

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Trailblazing Women Summit: 6 Ideas That Will Change How You Lead

Key Takeaways The Trailblazing Women India Summit 2026 brought Salesforce and tech industry women leaders together for a day of candid conversations on leadership, AI, and career growth. Sessions covered three themes: leading without fear, emotional intelligence in an AI-driven world, and owning your career trajectory, with speakers sharing personal failures and pivots with rare

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No Code? No Problem. How Salesforce Employees Are Building AI Skills Every Day

Key Takeaways Salesforce employees are building forecasting tools, quizzes, and automations inside Slackbot without writing a single line of code. Curiosity, not a coding background, is what separates employees who get real value out of Slackbot. Slackbot brings context, resources, and understanding together to help drive real career growth. This summary was created with AI

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Five Conversations That Changed My Career (And How to Have Them)

Key Takeaways After two decades in event marketing, Alexandra “X” Iyer built new skills and championed her own path to become Director, Marketing Strategy and AI Transformation at Salesforce. She credits five specific conversations, each anchored by the right questions, with guiding her career pivot forward. X advocated for her own career growth by building

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Salesforce Connectors: CRM Integrations For Small Business

Visit the AgentExchange For business owners, it’s all about connection. Connecting with your customers, your team, your tools. And we fully support this at Salesforce. With the right connections, you can become unstoppable.  That’s where customer relationship management (CRM) integrations come in. When your CRM connects to the other apps you already use, data moves

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How Pacsun Wins Gen Z Customers: Agentic Commerce and Omnichannel Fluidity

Pacsun has long been synonymous with the California lifestyle and an effortlessly cool aesthetic that blends surf, skate, and street culture. But for retailers targeting digitally-native, highly social Gen Z and Gen Alpha consumers, aesthetic and vibes are just the entry price. Pacsun’s target demographic has a unique appetite for omnichannel fluidity and highly engaging,

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