CRM

Gross profit margin (GPM) is a key financial metric that measures your company’s profitability. It represents the percentage of net revenue you make that exceeds the cost of goods sold (COGS). GPM provides valuable insights into your company’s operational efficiency and pricing strategies. As a small and medium business (SMB), understanding this metric is crucial […]

The countdown is on for Dreamforce 2025, the world’s largest, most trusted AI event, coming October 14-16, 2025 both in person in San Francisco and virtually on Salesforce+. Attendees from around the world will experience three days of groundbreaking innovation, bold ideas, visionary inspiration, and agentic transformation that will shape the future of their organizations

If your company is like most, you probably use several AI tools. The finance department may be using artificial intelligence (AI) to streamline budgets. Sales might be trying out an AI agent to generate leads. And HR might be using AI to source candidates. It’s all exciting and good — until projects overlap and no

The month of May is the perfect time to start optimizing one of the most crucial components of a successful peak shopping season later in the year: your checkout and payments experience. Faster, smoother, transparent—these are the hallmarks of a good checkout page that shoppers come to expect if they are going to ultimately click

Startups and small and medium-sized businesses (SMBs) are already juggling a million priorities, so why add changing sales strategies to the list? But, startups are built for speed and adaptation. Big companies are bogged down by layers of approvals and meticulous planning. Instead of trying to mimic corporate giants, startups should lean into their unique

“Who in here knows how healthy their pipeline is?” This is the question that I and over 400 advancement experts were asked during the session “Reviving Generosity: Data-Driven Strategies for a Healthier Donor Pipeline” at CASE Drive 2025 in April. Now, the expectation was that every advancement leader in the room would respond with an

With 21,000 locations spread across Latin America, OXXO is one of the largest convenience store chains in the world. As the company expands internationally into the United States and Europe, it remains committed to keeping customers at the center of its business strategy. With 15 million daily customers, that’s no easy feat. But the OXXO

Today’s commerce professionals are navigating a rapidly evolving landscape—tasked with driving growth, delivering seamless customer experiences, managing omni-channel operations, and maximizing marketing ROI. That’s why it’s essential to continuously sharpen your skills, learn from a community of innovators, and develop a future-ready strategy. As we enter the fourth decade of modern commerce, one thing is

This article was co-authored by Holly Prouty and Tuhina Koppikar, Lead Researchers on the Salesforce Research & Insights team.  At TDX ’25, the Agentforce Feedback Zone gave the Salesforce Research & Insights team an opportunity to listen to and learn from 228 admins, developers, and architects exploring Agentforce capabilities.  Research & Insights partners tightly with