CRM

We’re in the midst of a digital agent revolution — where AI is no longer just supporting tasks, but actively driving business processes, from handling service requests to closing complex B2B sales deals. Enterprises across industries are starting to deploy AI Agents at scale, moving beyond simple chatbot interactions to more sophisticated workflows. Today’s AI

Have you ever noticed that your Agentforce doesn’t follow your instructions as intended? This can result from conflicting or ambiguous instructions, reliance on absolutes, or insufficient guidance on specific business terminology and processes. Fortunately, Agent Builder now has a generative AI feature, AI Assist. AI Assist assists in creating clearer and more effective instructions for

Campaign creation has traditionally been a time-consuming manual process. First, you need to plan your marketing brief, then make the campaign object, and then build out the assets in your campaign, including emails, SMS messages and segments. This can take hours to do by hand. Agents are now helping marketers build end-to-end campaigns in seconds,

In field service, downtime isn’t just inconvenient — it can throw your entire business off course. Whether you’re managing manufacturing equipment, maintaining telecom infrastructure, or ensuring power lines stay up and running, everything needs to run like clockwork. That’s where preventive maintenance comes in to help you stay ahead of the game. Preventive maintenance is

For any small and medium-sized business (SMB), attracting customers is similar to plants needing sunlight for growth. It isn’t just about sales — it’s about consistent nurturing. According to the latest Small and Medium Business Trends report, that’s why chasing customers is the primary goal for stagnant and declining SMBs.  As an SMB owner, you

If you’re new to Salesforce and what we do, you might be wondering — what is Dreamforce? It’s the largest AI event in the world and it’s our pinnacle experience, a can’t-miss experience to learn, connect, have fun and give back. For our Trailblazers — our community of customers, partners, and employees — it’s one

If you’ve worked with data products in the world before AI data analysis, you know the drill: a project manager or analyst has an important question, but getting the answer means using Structured Query Language (SQL), a language for querying databases. Without innovative tools like a text-to-SQL Slack agent, engineers and data scientists become gatekeepers