CRM

Agentforce Service Agents are extremely powerful tools for delivering value to customers. One of the key challenges of setting up a service agent is to secure it. The good news is that thanks to Salesforce, your data is always safe by default. It is your responsibility as a developer or as an admin to open

You might have heard people say that artificial intelligence (AI) is complicated, and that only big tech companies or those with huge budgets can afford it. Sound familiar? Here’s the truth: AI agents aren’t mysterious, rocket-science-level tools, they’re more like friendly helpers for your small or medium-sized business (SMB). You can easily rely on AI

In a world drowning in data, the true challenge isn’t merely collecting it—it’s activating it. For far too long, the invaluable insights residing within your meticulously curated data warehouses and expansive data lakes have remained largely untapped, held captive by architectural silos and cumbersome processes. These vast reservoirs of intelligence, built to provide a single

For decades, writing for the internet was a soulless exercise in pleasing bots. We stuffed articles with keywords, built pages for crawlers, and focused on search engine ranking above all else. It was a game that wasn’t ideal for anyone. But that game is changing, fast. Now, people are increasingly turning to ChatGPT and other

We’re thrilled to share that Salesforce has once again been recognized as one of the PEOPLE® Companies that Care for the ninth consecutive year! This honor celebrates organizations that not only achieve business excellence but also demonstrate unparalleled commitment to their employees, communities, and the environment.  So, why does Salesforce continue to be named to

With any email campaign, your goal is to reach your customer’s inbox with great content that resonates. But first you have to make sure your emails are actually reaching all those customers — and email authentication is a key step to make that happen. Major mailbox providers (MBPs) Gmail, Yahoo, Apple, Microsoft and Orange have

True to the Core Deep Dive has arrived! In this post, we recap the key takeaways from our first episode on Setup and user access. This special monthly series builds on the trusted True to the Core format you know and love, offering you a closer, more focused look at specific Salesforce Platform topics with