CRM

Key Takeaways AI literacy involves understanding how to effectively and ethically apply artificial intelligence tools across sales, service, commerce, and marketing. Practical application of AI, like prompt engineering and starting with service/sales automation, allows agile small businesses to immediately realize value and compete with larger companies. Build your team’s foundational AI knowledge and skills for […]

Most Salesforce environments don’t exist in isolation. They exchange data with custom applications, partner integrations, and internal enterprise services. For years, Connected Apps enabled external systems to authenticate with Salesforce and access APIs, supporting everything from partner integrations to custom applications. As Salesforce environments become more interconnected, the way external access is defined and governed

Key Takeaways The U.S. has a shortage of doctors and nurses, leaving many patients with long wait times to get an appointment. Clinicians are burdened with paperwork, which leads to dissatisfaction and burnout. At the same time, many Americans live in healthcare deserts and are forced to travel long distances for care. AI agents are

Key Takeaways Small businesses may need an alternative to ServiceNow for growing customer service needs. Key features to look for in a customer relationship management (CRM) for service include being budget-friendly, native integration, collaborative ticket portals and strong automation capabilities. Salesforce offers a service-first CRM solution that integrates customer data, making it the ideal option

Architects are often asked to design solutions for complex requirements, with critical data points living outside the systems where workflow intelligence is required. As an architect, the challenge isn’t to find an answer, but in breaking down the problem, validating assumptions, and justifying the direction you take. Think Like an Architect is a new livestream