CRM

How can AI enhance productivity across our 10,000-person global professional services organization? Our Global Delivery Architecture team has spent the last 18 months answering that question. We began by embedding generative AI into our flow of work and later became one of the first Salesforce teams to build a collaborative, multi-org Agentforce experience internally. Throughout […]

AI isn’t coming — it’s here. And it’s transforming how businesses make decisions, act on insights, and serve customers. The challenge isn’t whether to adopt AI, but how to do it without starting over. Too often, companies are told that succeeding with AI means ripping and replacing everything: new platforms, new data architectures, new dashboards.

We see you out there — you’ve been putting in the work. Sharing helpful blogs, posting useful tips on social media, maybe even sending a few newsletters. Post by post, you’re building trust and starting to grow a real audience around your small or medium-sized business (SMB). That’s a big deal. Now you’re ready to

See how customers are working with Salesforce partners to transform their business in today’s AI landscape Agentic AI isn’t just incredible technology — it’s the biggest technological shift in decades. Every industry is being transformed by conversational, real-time intelligence. The most innovative companies are becoming Agentic Enterprises, augmenting every employee with AI agents and unified

Salesforce AI Research announces framework to optimize agent capability and consistency through synthetic data, realistic testing, and reinforcement learning. Even as AI models grow more sophisticated, a curious challenge persists: systems that solve PhD-level mathematics struggle with surprisingly simple tasks. Ask a leading language model the famous riddle “Where does Christmas come before Thanksgiving?” and

Earlier this year, while shopping for fishing equipment for my annual trout fishing excursion, I was struck by an egregiously missed marketing opportunity from my favorite brand of fishing gear. There was no “Welcome back, Dustin.” No incentive to pick up that new reel. No personal acknowledgement.  While I don’t want organizations to know everything

At Salesforce, we help empower our customers to build amazing things. Our incredible community of admins and developers is a testament to this, constantly innovating and creating powerful solutions for their businesses. We’re inspired by your innovation, and we’re committed to making it easier and faster for you to bring your ideas to life on

Getting steady customers to your online store can be hard. One day, the sales are rolling in and next, it’s like your shop has vanished from the internet. You share on social media, run ads, and send marketing emails, but the traffic just doesn’t stay consistent.  If you’re looking for something more reliable for your

AI Synopsis Loading Gathering AI Synopsis… Imagine a workplace where companies move with greater efficiency and speed by pairing humans with AI-powered agents. Where this partnership happens in the platforms that employees work in, like customer relationship management (CRM) or collaboration software. Where leaders rethink processes from the ground up, so that workforces can stretch