Brands like ScottsMiracle-Gro and Clinique are using Agentic AI to serve consumers and provide educational resources wherever they are, Fast
Company reports. “We’re using a lot of agentic AI to help people in any given market,” said
John Sass, senior vice president and chief creative officer at ScottsMiracle-Gro, speaking at the Fast Company Grill at SXSW. “We have 158 years of experience; we can help you learn how to grow, whether you’re in Miami or Austin or Columbus,
Ohio.”