BMW owners have complained in internet forums about “pop-up” ads promoting the German brand’s involvement with the new
movie “Spider-Man: Brand New Day,” TechRadar reports. “The Festive App in the BMW operating system is designed to provide customers with optional themed animations and messages linked to a
range of global and local occasions,” a BMW spokesperson said. “It is not a form of advertising.” The company has also run “themed animations and messages” on the
infotainment systems of some connected vehicles.