For July, overall streaming platforms’ total viewing is now up 14% to a 47.3% share year-over-year, while cable TV viewing is down 17% (vs. 22.2% share) and broadcast TV dipped 10% (vs. 18.4%).
For July, overall streaming platforms’ total viewing is now up 14% to a 47.3% share year-over-year, while cable TV viewing is down 17% (vs. 22.2% share) and broadcast TV dipped 10% (vs. 18.4%).