Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal. The decision-makers you’re trying to reach are human too. They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. B2B social media marketing should be engaging and fun, while still helping […]
B2B Social Media Marketing: How To Build a Strategy That Works Read More »
Today on the Salesforce Admins Podcast, we talk to Kate Lessard, Lead Admin Evangelist at Salesforce. Join us as we chat get to know the newest member of the Admin Evangelist team and her journey through the Salesforce ecosystem. You should subscribe for the full episode, but here are a few takeaways from our conversation
An Inspiring Journey from Admin to Evangelist Read More »
With a potential slowdown in car sales on the horizon — and as drivers’ eyeballs move from roads to screens — automotive brands including BMW and Volkswagen are leading an industry-wide charge into gaming. Although car manufacturers such as Tesla have flirted with gaming in the past, the romance between automobiles and video games is reaching
Car brands from BMW to Volkswagen lean into in-car gaming Read More »
Creator-owned teams were once seen as a potential pathway for esports to escape its reliance on sponsorship revenue. But as the business model matures, it’s become clear that creator ownership is just a particularly effective way to get brands’ attention — not a panacea for the industry’s ills. Although prominent esports teams such as 100 Thieves
How creator-owned teams are shaking up the esports industry Read More »
Stagwell’s augmented reality company ARound inked its first partnership with Major League Soccer, as artificial intelligence and sports growth fuel opportunities across games and live events. In partnership with Target, ARound on Aug. 24 launched an expansion of its stadium platform to add Minnesota United FC at Allianz Field. With this launch, fans can interact
Retail media networks are seemingly big business. The ad industry’s latest shiny object is expected to account for almost a quarter of all U.S. media ad spend in 2028, according to eMarketer. At this point, there are more than 200 retail media networks and counting as retailers look to cash in on their customer data,
More media trends, defined Last week, we covered many of the media industry’s trending words, largely related to third-party cookie alternatives and the unsavory parts of the programmatic ad market. In part two of the 2024 Media Glossary, we tackle many of the terms you may have heard in conversations about generative AI as well
Media Briefing: The 2024 media glossary, pt. 2 Read More »
In the sales world, it can be tempting to think of the famous scene from “Glengarry Glen Ross,” when “Blake from downtown” dresses down a room of salespeople, admonishing them to “always be closing.” While closing deals is important, there’s something else many salespeople overlook: customer engagement. It’s a critical element of attracting and keeping
Customer Engagement in Sales: What It Is and Why It Matters Read More »
This blog was co-authored by Afroz Mohammed and Jonathan Nunn, Software Developers on the AWS PowerShell team. Today, we want to let the AWS PowerShell community know about our upcoming plans for the AWS Tools for PowerShell. The current AWS Tools for PowerShell V4 is built on the AWS SDK for .NET V3. Recently, the
Notice of upcoming major version 5 of AWS Tools for PowerShell Read More »
According to Google’s Data and AI Trends Report 2024, 84% of organizations believe that generative AI will expedite their access to insights, and notably 52% of non-technical users are already leveraging generative AI to extract valuable insights. With Google’s Data Cloud, we’re on a mission to bring our decades of research and investments in AI to
Get started with the new generally available features of Gemini in BigQuery Read More »
