jay.kim@experientialdesigngroup.com

This State of the Industry report, sponsored by Celtra, explores how brands and agencies produce and optimize creative digital campaigns to drive performance. Across the digital media landscape, marketing teams are adapting to diverse advertising platforms and handling increasing content demands — all while expediting speed to market without compromising quality. In the process, brands

Retail media networks are seemingly big business.  The ad industry’s latest shiny object is expected to account for almost a quarter of all U.S. media ad spend in 2028, according to eMarketer. At this point, there are more than 200 retail media networks and counting as retailers look to cash in on their customer data,

Stagwell’s augmented reality company ARound inked its first partnership with Major League Soccer, as artificial intelligence and sports growth fuel opportunities across games and live events. In partnership with Target, ARound on Aug. 24 launched an expansion of its stadium platform to add Minnesota United FC at Allianz Field. With this launch, fans can interact

Creator-owned teams were once seen as a potential pathway for esports to escape its reliance on sponsorship revenue. But as the business model matures, it’s become clear that creator ownership is just a particularly effective way to get brands’ attention — not a panacea for the industry’s ills. Although prominent esports teams such as 100 Thieves

With a potential slowdown in car sales on the horizon — and as drivers’ eyeballs move from roads to screens — automotive brands including BMW and Volkswagen are leading an industry-wide charge into gaming. Although car manufacturers such as Tesla have flirted with gaming in the past, the romance between automobiles and video games is reaching

More media trends, defined Last week, we covered many of the media industry’s trending words, largely related to third-party cookie alternatives and the unsavory parts of the programmatic ad market. In part two of the 2024 Media Glossary, we tackle many of the terms you may have heard in conversations about generative AI as well