The CTV Slump Advertisers Want; The CMA Isn’t Done With
Cost Per Minimizing The CTV landscape is thriving. So why are CPMs going down? Per Digiday, although the CTV ad…
In the race for ad dollars, platforms seek to redefine
Platforms are having an identity crisis. Or maybe, it’s a rebrand. Whether they built their businesses on social graphs, short-form video…
Why employees are so secretive about using AI at work
This piece was first published by Digiday sibling WorkLife The AI revolution is happening at work whether people admit it or…
The ad industry is obsessed with AI — but what about
As the ad industry barrels head first into AI for its efficiency, scale and automation, the topic of sustainability — or…
Future of TV Briefing: YouTube gives a peek at how
This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s…
Here are some of the big questions left unanswered by
Omnicom and Interpublic Group’s (IPG) $13.5 billion super-merger took a giant leap toward completion this week, following a qualified approval…