That’s on the low end of agency-client relationship longevity by agency type, according to a joint report from the 4A’s and the ANA. Experiential agencies have the longest average tenure – about 10
years.
That’s on the low end of agency-client relationship longevity by agency type, according to a joint report from the 4A’s and the ANA. Experiential agencies have the longest average tenure – about 10
years.