Customer data must remain with the merchant, so media buyers can understand what is being sold through agentic channels. “Merchants need to remain the merchant of record,” says Scott Hendrickson, CRO
of firmly.ai.
Customer data must remain with the merchant, so media buyers can understand what is being sold through agentic channels. “Merchants need to remain the merchant of record,” says Scott Hendrickson, CRO
of firmly.ai.