As many consumers turn to GAI technology for their holiday shopping, Cyberweek in the U.S. is expected to drive $40.6 billion in online spend – up 7.0% YoY and representing 16.9% of the overall
holiday season. Adobe expects Cyber Monday to remain the season’s and the year’s biggest shopping day, driving a record $13.2 billion in spend – up 6.1% YoY. Black Friday is estimated to reach $10.8
billion – up 9.9% YoY – and Thanksgiving Day is projected to hit $6.1 billion, up 8.7% YoY. Both are expected to outpace Cyber Monday in growth as consumers embrace earlier deals promoted by U.S.
retailers.