In Q2 2023, 87% of all ad time on TV was viewed on cable or broadcast – with just 13.1% of TV ad time going to streaming platforms. Breaking this down, 43.7% went to broadcast; 43.3% ‘for cable TV
networks.
In Q2 2023, 87% of all ad time on TV was viewed on cable or broadcast – with just 13.1% of TV ad time going to streaming platforms. Breaking this down, 43.7% went to broadcast; 43.3% ‘for cable TV
networks.