Five months into 2025, Guideline is drawing on a quarter of actual spending data, as well as a quarter of “forward bookings” and certain assumptions to forecast a 4% increase in U.S. ad spending.
That’s down from 9% gains in 2024.
Five months into 2025, Guideline is drawing on a quarter of actual spending data, as well as a quarter of “forward bookings” and certain assumptions to forecast a 4% increase in U.S. ad spending.
That’s down from 9% gains in 2024.