In his intro to the report, 4A’s CEO Justin Thomas-Copeland asserts that the organization sees “two powerful, plausible futures coming into view” for agencies, including “marketing purveyor” and
“strategic partner.”
In his intro to the report, 4A’s CEO Justin Thomas-Copeland asserts that the organization sees “two powerful, plausible futures coming into view” for agencies, including “marketing purveyor” and
“strategic partner.”