NBCU is bringing back its creator program for the 2026 Winter Olympics, with exclusive on-the-ground coverage from influencers in partnership with YouTube, Meta and TikTok. The media company’s
“Milan Cortina Creator Collective” is a “multi-platform social creator program” that will invite over 25 creators to “tell the stories of the Games through their eyes” in Milan and Cortina, according
to the announcement.