A new Bain & Co. report finds 65% of gamers say “ads interrupt my gaming experience.” The research also shows gamers are making more in-game purchases based on in-game ads – 46%, up from 40%.
A new Bain & Co. report finds 65% of gamers say “ads interrupt my gaming experience.” The research also shows gamers are making more in-game purchases based on in-game ads – 46%, up from 40%.