Ad Market Remains Tepid, Expands 4.4% In May

The U.S. ad market improved slightly in May, which expanded 4.4% over the same month a year earlier. While an improvement over April’s 3.4% expansion, U.S. ad growth remains tepid and in line with
recent forecast downgrades by big agency holding companies including IPG Mediabrands’ Magna and WPP Media.