The GroupM Norway team of Angelika Marcinkeviciute and Maja Skaug Wirum won gold in the media category of the 2025 Young Lions awards in Cannes, France. They won for their “Hidden In Plain Sight”
execution for this year’s awards competition brief for the U.K.’s Ovarian Cancer Action research charity, which asked competitors to develop a “globally scalable media idea that brings ovarian cancer
to the mainstream.”